A Little Reminder You're Loved: The ILY Collection is Headed to Deafestival Knoxville

A Little Reminder You're Loved: The ILY Collection is Headed to Deafestival Knoxville

There's a shape you can make with one hand that carries a full sentence — thumb, index finger, and pinky raised, the rest folded in. If you're part of the Deaf or ASL community, you already know it. If you're not, you'll recognize it the moment you see it: I Love You.

That single handshape is where every piece in our ILY Collection begins. It's the reason a keychain can feel like a keepsake, and the reason we're counting down the days to Deafestival Knoxville this Saturday, September 12th.

What's in the ILY Collection

Every piece starts the same way — one stitch at a time, in fine crochet thread, shaped by hand into the ILY sign. From there, the collection branches into a few different ways to carry it with you:

  • Keychains, bag charms, and magnets — small enough to tuck onto a set of keys, a diaper bag, or the fridge, and sturdy enough to go everywhere with you
  • Necklaces and earrings — Petite and Statement sizes, delicate enough for everyday wear or a special occasion
  • Badge holders — for the people who want a little reminder close by all day, at work or on the go
  • Car charms — a soft hello every time you get behind the wheel

Each one is made to be gifted, kept, and felt — small pieces with meaning that doesn't wear off.

Find Us at TennDEAFestival Knoxville

This Saturday (September 12, 2026), we're packing up the booth and heading to TennDEAFestival Knoxville to share the collection in person. If you're local — or making the trip yourself — we'd love to see you there. It's one of our favorite kinds of days: a room full of people who understand exactly what that handshape means, no explanation needed.

We'll have the full ILY lineup on hand, along with a fall jewel-tone palette we've been working on all week — deep purple, teal, royal blue, and currant, alongside our lighter ivory pieces. If you can't make it to Knoxville, we're bringing a piece of the day home to you too: use code KNOXVILLE15 for 15% off your next online order, our way of including you even from a distance.

A Peek at What's Coming

Not everything we're working on is ready to share just yet — and that's part of the fun. A few things quietly taking shape behind the scenes:

  • New matched sets in the fall jewel-tone colors, pairing necklaces and earrings in the same rich thread for a coordinated look
  • A small wristlet batch in deeper, richer colorways
  • A few new Statement earring pairings we're still finishing touches on
  • Bag charms, mirror hangers, and badge holders — pieces that have been booth exclusives at our events, and that we're working to bring online soon

We'll be sharing these as they're ready — no rush, just the same care that goes into everything else.

A Little Reminder, Wherever You Are

Whether you find us at the booth Saturday or shop from home with KNOXVILLE15, thank you for being part of this. Every piece we make carries a message that means something real, and we're grateful for everyone who chooses to carry it with them.

Made to be gifted, kept, and felt.

Shop the ILY Collection

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